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  • Who is providing the information?
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  • Is he/she an expert?
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  • Search for author or publisher in search engine. Has the author written several publications on the topic?


  • Is there a sponsor or affiliation?
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  • Do they take responsibility for the content?


  • Is the language free of emotion?
  • Does the organization or author indicate there will be bias?
  • Is the purpose of the website to inform or to spread an agenda?
  • Are there ads? Are they trying to make money?
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  • (Website) Is the site a content farm? A content farm is a site whose content has been generated by teams of low-paid freelancers who write large amounts of text to raise the site’s search engine rankings.


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  • (Website) Are there links to related sites? Are they organized?
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